TOOFRUIT, what is it ?
The first Dermatological and organic hygiene and skincare brand dedicated to kids!
Observing a lack of hygiene and care products on the market dedicated to children, Katell Perrot and Stephane Lafond, two old colleagues of L’Oreal, united them in 2010 to create TOOFRUIT. The experience of a mother and the expertise of a scientist, enabled to create organic, colorful and fruity products, adapted to children’s sensitive skin.
Childhood, the age of learning
At the age where children are still receptive, it is important to teach them good reflexes concerning hygiene and care that they will then keep during their whole life.
But children don’t have the same desires as adults. Therefore we decided to create products with yummy formulas developed with natural fruit waters and fragrances (because fruits are health!). With fun textures and scents to help them learn good reflexes.
With Toofruit, the time in bathroom won’t be a chore anymore ! So children enjoy using our products daily.