Why this brand?

TOOFRUIT is the 1st certified organic dermatological hygiene and skincare brand for children aged 3 to 12.

In 2010, Katell Perrot and Stéphane Lafond, two colleagues from L’Oréal, joined forces to create TOOFRUIT, noting a lack of hygiene and skincare products on the market dedicated solely to children. The experience of a mother and the expertise of a scientist enabled them to create organic, fruity and colorful products adapted to children’s sensitive skin.

Childhood, the age of learning

At an age when children are still receptive, it’s important to teach them the good hygiene and care reflexes they’ll carry with them for the rest of their lives.

But children don’t have the same desires as adults. That’s why we’ve decided to give our products gourmet formulas developed with natural fruit waters and fragrances (because fruit is good for you!). With playful, pleasant textures and scents to help them acquire the right gestures.

With Toofruit, going to the bathroom is no longer a chore! Children enjoy using our products every day.

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